目录
一、概要....................................................................................................................................................3
二、公司描述............................................................................................................................................3
三、产品与服务........................................................................................................................................3
3.1 课程收费.............................................................................................................................................3
3.2 网络课程.............................................................................................................................................3
3.3 销售教辅材料.....................................................................................................................................4
3.4 衍生产品.............................................................................................................................................4
四、人员及组织架构................................................................................................................................4
4.1 企业架构.............................................................................................................................................4
4.2 团队规划.............................................................................................................................................5
五、市场分析............................................................................................................................................5
六、竞争分析............................................................................................................................................7
七、营销策略及销售................................................................................................................................7
7.1 营销策略.............................................................................................................................................7
7.2 SWOT 分析...........................................................................................................................................8
7.3 4P 策略...............................................................................................................................................9
7.4 营销方案...........................................................................................................................................11
7.5 营销目标...........................................................................................................................................12
八、财务分析..........................................................................................................................................12
8.1 投融资分析.......................................................................................................................................12
8.1.1 投融金额.......................................................................................................................................12
8.1.2 资本退出方式...............................................................................................................................13
8.2 财务分析及预测...............................................................................................................................13
(1)资金使用........................................................................................................................................13
(2)项目成本........................................................................................................................................13
(3)营收预测........................................................................................................................................14
九、风险与风险分析..............................................................................................................................14
9.1 政策风险...........................................................................................................................................14
9.2 产品研发风险...................................................................................................................................14
9.3 竞争风险...........................................................................................................................................14
9.4 财务风险...........................................................................................................................................14