移动互联网项目商业计划书

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引言······························································································· 1

Chapter 1 关于优质商业计划书的理解········································ 2

Point 1 何谓优质商业计划书 ···············································································2

Point 2 商业计划书核心用途 ···············································································6

Point 3 常规商业计划书一般性纲要·····································································7

Chapter 2 商业计划书编撰方法论············································· 10

Point 1 商业计划书编撰技术路线图···································································10

Point 2 商业投资项目分析技术路线图 ······························································· 11

Point 3 商业计划书财务分析系统 ······································································ 12

Point 4 商业计划书行业及市场调查分析技术路线图 ··········································14

Point 5 商业计划书行业及市场调查数据解决方案组合·······································15

Point 6 商业计划书编撰行文技巧 ······································································ 16

Part 1 摘要信息编撰···················································································16

Part 2 公司信息编撰···················································································17

Part 3 行业信息分析···················································································18

Part 4 公司管理分析···················································································19

Part 5 产品服务分析···················································································20

Part 6 市场营销设计···················································································21

Part 7 融资计划分析···················································································21

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Part 8 财务效果分析···················································································22

Part 9 风险机会分析···················································································23

Point 7 商业计划书编撰资料需求 ······································································ 23

Part 1 公司背景··························································································23

Part 2 公司产品及服务················································································26

Part 3 市场营销··························································································27

Part 4 公司财务状况调查············································································28

Part 5 公司计划··························································································30

Part 6 投资说明··························································································33

Point 8 商业计划书编撰服务流程 ······································································34

Chapter 3 主要资金供应方如何看项目······································ 36

Point 1 PE 如何看项目 ·······················································································36

Part 1 项目的初步筛选标准·········································································36

Part 2 项目的初步筛选标准·········································································37

Point 2 VC 如何看项目·······················································································39

Point 3 BANK 如何看项目 ················································································· 44

Part 1 借款人概况评估················································································44

Part2 项目建设条件评估·············································································48

Part3 产品服务市场评估·············································································48

Part4 投资及筹资方案评估 ·········································································49

Part5 偿债能力评估····················································································50

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Part6 贷款风险评估····················································································52

Chapter4 关于公司估值····························································· 54

Point 1 公司估值释义························································································54

Point 2 公司估值典型方法·················································································56

Part 1 收入法估值·······················································································56

Part 2 收入法估值举例——企业自由现金流法（FCFF）模型 ······················58

Part 3 收入法估值举例——企业股权现金流（FCFE）模型··························62

Part 4 收入法估值举例——企业股利现金流（DDM）模型··························62

Part 5 市场法估值·······················································································63

Part 6 市场法估值举例——市盈率法估值（P/E）模型·································64

Point 3 不同估值方法比较及使用情况说明 ························································65

Chapter 5 移动互联网项目商业计划书纲要······························ 66

Chapter 6 关于我们···································································· 76

Point 1 公司简介·······························································································76

Point 2 主营业务及产品 ···················································································· 78

Part 1 统计数据服务···················································································78

Part 2 市场调查服务···················································································79

Part 3 产业咨询服务···················································································81

Part 4 园区规划服务···················································································83

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Part 5 项目投融资服务················································································84

Part 6 报告产品··························································································85

Part 7 增值服务··························································································86

Point 3 人力资源·······························································································88

Point 4 典型客户·······························································································89

Point 5 典型案例·······························································································90

Part 1 统计数据服务案例··················································错误!未定义书签。

Part 2 产业咨询案例·························································错误!未定义书签。

Part 3 市场调研案例·························································错误!未定义书签。

Part 4 产业园区规划案例··················································错误!未定义书签。

Part 5 项目投融资咨询案例···············································错误!未定义书签。

Point 6 联系我们·······························································································92

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Chapter 1 关于优质商业计划书的理解

本章将重点谈及如下三个问题：

何谓优质商业计划书

商业计划书核心用途

常规商业计划书一般性纲要

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引言

商业计划书(Business Plan），是公司、企业或项目单位为了达到招商融资和其它发展目标之目的，在经过前期对项

目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向读者全面

展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是一份全方位的项目计划，主要意图是递交给投资商，以便于他们能对企业或项目做出评判，从而使企

业获得融资。商业计划书有相对固定的格式，它几乎包括反映投资商所有感兴趣的内容，从企业成长经历、产品服务、

市场营销、管理团队、股权结构、组织人事、财务、运营到融资方案。只有内容详实、数据丰富、体系完整、装订精致

的商业计划书才能吸引投资商，让他们看懂您的项目商业运作计划，才能使您的融资需求成为现实，商业计划书的质量

对您的项目融资至关重要。

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摘要：

引言·······························································································1Chapter1关于优质商业计划书的理解········································2Point1何谓优质商业计划书···············································································2Point2商业计划书核心用途······························...

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