流行语传播中的概念整合
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ABSTRACT
The paper focuses on catchwords, one of the most important aspects of language. It explores
the innate cognitive mechanism involved during the transmission of catchwords and demonstrates
that the spreading of catchwords largely involves a process of conceptual blending.
Research into catchwords was ignored for a long time, since most scholars thought that
catchwords were restricted to folk culture and exerted little influence upon the overall development
of human language. The volatility and instability of catchwords also contributed to the indifference
of scholars. With globalization and advancement of science and technology, the current society is
full of changes in various sectors. These social changes have accelerated the creation and
transmission of catchwords in linguistic field. It is gradually realized that the study of catchwords is
urgent and rewarding. Catchwords, as a popular phenomenon, reflect not only the lexical field, but
also the social field in a well-rounded way. They are one indispensable component in both
linguistic and social fields.
Over the last several years, there has been a growing interest in analyzing catchwords under
meme theory or pragmatic theory. Nevertheless, studies of catchwords from a cognitive perspective
are scarce. According to Cognitive Linguistics, language is based on human experience of the
world and the way it is perceived and conceptualized. Conceptual blending (also called conceptual
integration) is one major way in which people perceive and conceptualize the world. In this way,
language is closely connected to blending. Meaning construction of language, as a fundamental
conceptual operation, is largely a process of conceptual projection and blending.
In this connection, the present paper studies the meaning construction occurring during
catchwords transmission and demonstrates the conceptual blending involved in the process. The
author draws a corpus of many popular catchwords from our daily life. The meaning construction
in the communication of these catchwords is elaborated with different blending networks. The
interpretation of these examples, meanwhile, explores Conceptual Blending Theory in a deeper
way.
Keywords: Catchwords, Memes, Metaphor, Conceptual Blending
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摘 要
流行语作为一个常见的语言现象，是语言学研究中不容忽视的一部分。然而
以往对流行语的研究多局限于现象本身，或结合语用学理论探索其语用价值，或
结合密母学理论视其为强势密母，都只是对这一语言现象的客观描述，鲜有涉及
对其内在人类认知根源的探究。本文作者将通过结合认知语言学的认知工具，如
概念整合和隐喻，对流行语进行深入分析，旨在揭示流行语流行中涉及的内在认
知机制。
认知语言学诞生于上世纪70年代末，近些年来其发展日趋成熟，现已成为语
言学研究中一大主流学派。各路学者对认知语言学的理解是仁者见仁，智者见智，
但大都同意以下的定义：“认知语言学是一门坚持体验哲学观，以身体经验和认知
为出发点，以概念结构和意义研究为中心，着力寻求语言事实背后的认知方式，
并通过认知方式和知识系统等努力对语言做出一致性解释的新兴的跨领域的学
科。”[21]近些年来，认知语言学呈现出系统化，多元化的研究格局，已从最初对理
论基础的阐述慢慢走向对认知方式的透视，亦开始将认知方式用于解释客观具体
的语言实例。认知语言学逐渐被用来分析各种各样的社会语言现象，而其中对流
行语的研究也已然起步，但是相关研究在深度广度上还亟待提高。
当前对流行语的研究中结合认知语言学观点，用认知工具来系统地描述流行
语传播过程的文章堪称凤毛麟角。流行语的高频率出现，似乎是滥用，但却是人
类认知世界，认识新事物的真实过程。因此，这一滥用实非滥用，相反却具有一
定的代表性和重要的研究价值。本文将结合认知语言学的一些观点，尤其是认知
模式（cognitive strategies, 亦称认知工具或认知策略），包括隐喻，心理空间，意
向图式及概念整合等，来解析当下中国流行语的传播过程，即用认知语言学的认
知工具来分析流行语这种强势密母的传播过程，以帮助人们更好地了解流行语这
种现象。与此同时，对流行语的深层探究也可以帮助我们更加深刻地了解其他语
言现象。
关键词：流行语 密母 隐喻 概念整合
CONTENTS
学位论文版权使用授权书 ............................................................................................... i
声 明 .............................................................................................................................. ii
ABSTRACT ......................................................................................................................i
摘 要 ................................................................................................................................ ii
Chapter One Introduction ............................................................................................. 1
§1.1 Research Background ........................................................................................................ 1
§1.2 Researching Topic ............................................................................................................. 2
§1.3 Further Definition of the Topic ..........................................................................................3
§1.4 Organization of the Paper .................................................................................................. 3
Chapter Two Catchwords and Their Transmission .................................................... 5
§2.1 Catchwords and Meme Theory..........................................................................................5
§2.1.1 Catchwords................................................................................................................. 6
§2.1.2 Meme Theory ..............................................................................................................9
§2.2 Catchwords Memes Transmission ................................................................................... 10
§2.2.1 Life Cycle of Catchwords Memes ................................................................................ 11
§2.2.2 Three Modes of Catchwords Memes Transmission ................................................. 12
Chapter Three Theoretical Background .................................................................... 15
§3.1 Cognitive Linguistics .......................................................................................................15
§3.2 Conceptual Metaphor Theory .......................................................................................... 19
§3.3 Conceptual Blending Theory ........................................................................................... 22
§3.4 Comparison and Contrast between CMT and CBT ......................................................... 29
Chapter Four Theoretical Application ....................................................................... 32
§4.1 Four Conceptual Blending Networks .............................................................................. 32
§4.2 Application of Networks on Catchwords Transmission.................................................. 34
§4.2.1 Simplex Networks and Catchwords Transmission ................................................... 34
§4.2.2 Mirror Networks and Catchwords Transmission ......................................................37
§4.2.3 Single-Scope Networks and Catchwords Transmission........................................... 41
§4.2.4 Double-Scope Networks and Catchwords Transmission ..........................................43
Chapter Five Conclusion ..............................................................................................50
§5.1 Summary and Achievements ........................................................................................... 50
§5.1 Implication and Limitations .............................................................................................51
References ...................................................................................................................... 52
在校期间公开发表的论文 ............................................................................................ 53
Acknowledgements ....................................................................................................... 54
Chapter One Introduction
1
Chapter One Introduction
At the beginning of a research paper, it’s usually necessary to provide an overall
statement and give a short introduction of the thesis, the significance and the
organization of the study. Chapter One, as the introductory part, therefore aims to solve
these questions: why it is studied, what is being studied, and how it will be studied.
§1.1 Research Background
Why is this studied?
The idea of writing this paper first came to me while I was attending a lecture on
Cognitive Linguistics given by my mentor, Professor Wang Bin. I was greatly fascinated
by what Professor Wang talked about Cognitive Linguistics. It was from that lecture I
heard the term “conceptual blending” and became interested in it from then on. While
attending the Cognitive Linguistics lessons and studying under Professor Wang, I’ve
had assess to abundant material on Cognitive Linguistics, and become more and more
attracted to this new field and its various theories, particularly the working principles of
Lakoff’s Metaphor Theory and Fauconnier’s Conceptual Blending Theory. Those works
on Cognitive Linguistics, such as Metaphors We Live By, and The Way We Think:
Conceptual Blending and the Mind’s Hidden Complexities, have initiated me into a
brand-new world of language – the relationship between language and human cognition.
People think in a blending way according to Conceptual Blending Theory. The Theory
applies to all aspects of social sciences, including linguistics. Many linguistic
phenomena have found better explanations from a blending perspective.
After the outbreak of the notorious 范跑跑 Incident, various 跑跑 incidents have
sprung up almost overnight. The phenomenon caught the attention of both the grass
roots and the scholars. People in different walks of life are talking about different kinds
of 跑 跑 . How does 跑 跑 transmit in such a comprehensive way? What are the
cognitive mechanisms involved during the transmission? Could Conceptual Blending
Theory provide some explanation to this phenomenon and other similar ones? Bearing
these questions in mind, the author starts her investigation.
Conceptual Blending in Catchwords Transmission
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§1.2 Researching Topic
What is being studied?
The paper chooses catchwords as its subject and focuses on catchwords
transmission. It probes into the human cognitive mechanism involved in catchwords
transmission, aiming to elaborate the meaning construction during catchwords
transmission with cognitive strategies, such as metaphor, mental spaces, and conceptual
blending. According to the paper, the transmission of catchwords usually involves an
innate cognitive mechanism and it is, cognitively speaking, a process of conceptual
blending.
Catchword is an important linguistic and cultural phenomenon. It reflects the
general features of language, and meanwhile, connects closely with information
transmission. The way catchwords spread mirrors the way human communicates. It
demonstrates human’s information communication. With the ever-faster development of
society, people are witnessing catchwords appearing and disappearing day in and day
out. Catchwords are receiving more and more attention from many scholars and
researchers. Articles on catchwords have sprouted up quickly. Although catchwords
have become a favorite topic for sociologists and linguists, the studies are still
incomplete and relatively inconsistent. Most of the previous studies focus on the
superficial phenomenon rather than its innate mechanism. There are few studies
conducted from a cognitive perspective. Nearly all the studies are confined to an
objective description of the phenomenon, with few of them concerning the innate
cognitive origin of catchwords transmission. On cnki.net in Oct. 2009, 1406 entries
popped up under the key word “catchwords”, with 1151 entries under “catchwords” and
“meme”. In contrast, there were few entries when tapping in “catchwords” and
“cognition” as key words.
Cognitive Linguistics, since its day of birth, has begun to exhibit its tremendous
explanatory power on all aspects of language. Conceptual blending, a major cognitive
model, is embedded in our daily life rather than just a salient phenomenon. It is, as
Fauconnier and Turner stated, “the way we think”. It’s crucial to apply this advanced
way of thinking in analyzing catchwords transmission. Therefore, the thesis aims to
explain the replication, transmission, and expression of catchwords from this brand-new
perspective.
摘要：
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iABSTRACTThepaperfocusesoncatchwords,oneofthemostimportantaspectsoflanguage.Itexplorestheinnatecognitivemechanisminvolvedduringthetransmissionofcatchwordsanddemonstratesthatthespreadingofcatchwordslargelyinvolvesaprocessofconceptualblending.Researchintocatchwordswasignoredforalongtime,sincemostschol...
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作者：高德中
分类：高等教育资料
价格：15积分
属性：56 页
大小：576.88KB
格式：PDF
时间：2024-11-19
