On Chinese Translation of the Names of Cocktails

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浙江财经大学本科生毕业论文（设计）

On Chinese Translation of the Names of Cocktails

Abstract: As a unique component of wine culture, cocktail has been gaining great

popularity in China with the increasing cultural exchange between China and western

societies. The ever-growing consumption, combined with the novelty of cocktails, makes it

important to have a systematic translation strategy of cocktail names. But the fact is, up to

now, there has been no researches done on Chinese translation of cocktail names, although

some can be found on cocktail history, cocktail categorization and cocktail mixology. The

lack of research on Chinese translation of cocktail names has led to the different levels of

cocktails’ translated names. While some names possess great aesthetic values, others are

unaesthetic at all, even degrading sometimes. The aim of this thesis is to combine the existing

researches on cocktail culture and translation theories, categorize cocktail names and discuss

the translation methods of cocktail names under different categorizations.

Key words: wine culture; cocktail; translation theory; categorization; translation method

论鸡尾酒名称的汉译

摘要：随着中西方文化交流的日益频繁，作为西方酒文化中独特一份子的鸡尾酒，

在中国已越来越流行。日渐增长的需求，结合鸡尾酒自身新奇多变的特点，使得一套系

统的鸡尾酒名翻译理论显得尤为重要。然而迄今为止，除了对鸡尾酒的历史、分类、调

制有一定的研究之外，从未有人对鸡尾酒名的汉译进行过研究。这导致了现在一些鸡尾

酒译名的质量参差不齐，其中部分鸡尾酒译名具有较强的艺术感，而另一部分则毫无美

感可言，甚至不堪入目。本文旨在结合已有的鸡尾酒文化和翻译理论的研究，对鸡尾酒

名称进行分类，并探讨不同类别的鸡尾酒名称的翻译方法。

关键词：酒文化；鸡尾酒；翻译理论；分类；翻译方法

浙江财经大学本科生毕业论文（设计）

1. Introduction

A cocktail is an alcoholic drink consisting of a spirit or several spirits mixed with other

ingredients, such as fruit juice, lemonade, or cream. Just by looking at this definition, we

could already speculate that there could be a huge amount of possible combinations. And that

is backed up by the reality. Although there are only 66 IBA(International Bartenders

Association) official cocktails according to IBA’s list, we have to note that they are just some

of the most notable and frequently-made cocktails around the world and that new cocktails are

being invented all the time. The World Cocktail Championship, for instance, helps to spark

the invention of new cocktails every year. And it’s safe to say that as long as imagination

exists, new cocktails will be invented. All of these illustrates that the supply is huge.

And the demand for cocktails is huge as well. Just in Hangzhou, there’re more than five

hundred bars according to Baidu Map. And if we include those western restaurants which

serve certain types of cocktails, the amount would be huge.

The ever-rising supplies and demands of cocktails make a systematic translation theory

of cocktail names extremely essential. Yet so far, nobody has ever proposed a theory at all.

And the lack of a guiding theory is part of the reason why the qualities of the translated names

are uneven. While there are certain good translated names in existence, there are still some

distasteful names in use and quite some names not being translated at all. And this makes the

cultural elements not successfully conveyed during the cultural exchange. More importantly,

since cocktail is a certain type of commodity, sickening cocktail names or lack of translated

cocktail names will drive away potential customers.

One thing to note is, although nobody has done any research on the translation of

cocktail names, there are quite a few researches done on cocktail culture and categorization.

And these researches can help people to better understand the background and value of

cocktail names.

This paper presents a tentative study on cocktail names and their Chinese translation. By

studying and evaluating a number of typical examples of cocktail names, the writer attempts

to categorize them, sum up their features and functions, analyze the guiding principles, and

propose the techniques for their translation. Hopefully, this paper would serve as a good

attempt to step into this brand new area and inspire more relevant studies to come.

浙江财经大学本科生毕业论文（设计）

2. Cocktail Culture and Cocktail Names

2.1 Cocktail Culture

Cocktail culture is both splendid and mysterious. It is closely related to the history of

western countries, especially America. And we can still see its popularity through the various

entertaining activities and competitions held nowadays. Many books, including bar guides,

have tried to dwell on various aspects of cocktail culture. And also because of the alcohol in

cocktails, there have been many concerns over hangover and cure. Understanding cocktail

culture will help us better grasp the background and value of cocktail names.

2.1.1 Cocktail History

The origin of the word “cocktail” is still in dispute. And nobody knows when or where

cocktails were first invented, or who invented cocktails. Several tales exist, yet none have

been confirmed. In The Joy of Mixology, Gary Regan (2003: 4-6) listed seven often told tales.

This collection is so far the most detailed one and has been cited by cocktail sites and authors

multiple times.

Luckily, there are some historical recordings of the use of the word “cocktail”, which

give us a basic idea as to when the word “cocktail” is in existence.

On 16 March 1798, London’s The Morning Post and Gazetteer reported that a pub

owner won a lottery and erased all his customers’ debts:

A publican, in Downing-street, who had a share of the 20,000 l. prize, rubbed out all

his scores, in a transport of joy: This was an humble imitation of his neighbour, who,

when he drew the highest prize in the State Lottery, not only rubbed out, but actually

broke scores with his old customers, and entirely forgot them (Brown&Miller, 2009).

The next week, on 20 March 1798, The Morning Post and Gazetteer satirically listed

details of 17 politicians’ pub debts, including the following:

Mr. Pitt,

two petit vers of “L’huile de Venus”

Ditto, one of “perfeit amour”

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浙江财经大学本科生毕业论文（设计）OnChineseTranslationoftheNamesofCocktailsAbstract:Asauniquecomponentofwineculture,cocktailhasbeengaininggreatpopularityinChinawiththeincreasingculturalexchangebetweenChinaandwesternsocieties.Theever-growingconsumption,combinedwiththenoveltyofcocktails,makesitimportanttohaveasystemat...

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