ABSTRACT
The industrial park is a common external environment condition that the
government provides for a number of enterprises and an important policy tool for
promoting the regional economic development. All levels of government increasingly
attach importance to the industrial park. Pingyin County is a remote and undeveloped
region in Shandong province, so in the realization of frog-leaped development, local
leaders have protested realizing industry to strong county strategic goal with industrial
park as the platform. Therefore, construction and development of industrial park has
been put on the important agenda.
Based on the economic and social development situation and future
developmental strategic goal in Pinyin County , this paper takes Pingyin industrial
park as the research object and analyzes Pingyin industrial park development in the
Eleventh Five-Year period in detail. What ‘more, this paper gives specific analysis in
the development environment of Pingyin industrial park during the Eleventh Five-Year
period and notes internal strengths and weaknesses and opportunities and threats that
Pingyin industrial park encounters, then lists the SWOT matrix of Pingyin industrial
park development in the Twelfth Five-Year period.
In the above analysis, based on the work practice, with strategic management,
regional economic development and the theory of industrial clusters, industrial parks on
the development of Pingyin made some superficial comments and suggestions ,That
the promotion of industrial parks Pingyin key to economic development, and industry
cluster is to accelerate the development of the park's strategic choice. Therefore,this
paper presents general idea and strategic goal of Pingyin industrial park in the Twelfth
Five-Year period. Aimed at promoting industrial park two undertakings , driven by
way transformation and structural adjustment , we must base on current industry
foundation and comparative advantage , accelerate high-tech industries for
transforming and upgrading the traditional industries ,focus on cultivating emerging
industries of strategic importance, establish modern industrial system characterized by
advanced manufacturing with the main characteristics , promote industrial park
economy to achieve the second leap. In response to this overall objective, this paper
gives the main anticipated goals. Centering on these goals, we set the overall strategic
direction of transforming and upgrading the traditional industries and cultivating
emerging industries of strategic importance. On the basis of clearing strategic
direction , further study has been made to support two concrete strategic policies in
Pingyin industrial park, including strengthening infrastructure construction, building
full-service system , increasing government support to create a favorable policy
environment for development of the park , innovating management models ,
promoting the construction of supporting platform.