有线电视数字化进程中政府管制政策问题研究
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浙江财经学院硕士学位论文
I
摘 要
自从贝尔德1928年发明电视以来，电视产业已经发展成为一个具有极大规模
和相当复杂的自然垄断产业。现在有线电视网络不仅仅具有满足收视的基本功能，
而且具有商务、邮件、信息等多种用途。每一种服务都对有线电视网产生不同的
需求，它要求有线电视网络营运企业必须保证各类不同类型的信息在发送者与接
收者之间准确、高效地相互传递。按传统经济理论,有线电视产业是典型的自然垄
断行业，但随着数字电视的发展,有线电视产业的性质发生了变化,有线电视产业
的部分业务失去了自然垄断性,可以展开业务竞争。数字化已经成为世界有线电视
产业的发展趋势，也是当前我国广播电视产业发展的重中之重。
当前，研究中国有线电视产业数字化的发展，最迫切的课题是选择适合中国
国情的有线电视产业发展的政府管制模式。这是由电视产业的准公共物品性质,电
视产业作为传达和表征各国政治、经济、文化以及国家和民族性的特殊传媒工具
和手段，以及我国市场经济条件下有线电视产业发展政府主导型的国情共同决定
的。本文试图从经济学的视角对中国有线电视产业在数字化进程中的政府管制问
题进行探索，并对中国有线电视产业政府管制的改革提出政策建议。
本文共分五部分，主要内容如下：
第一部分绪论。主要阐述了目前有线电视数字化的基本情况，有线电视政府
管制的意义和现有的研究状况和文章研究的主要内容，即提出文章将从管制经济
学的角度，运用多学科的成果对有线电视产业进行了较为全面的分析；对有线模
拟电视到数字电视转换中产生的产业新特性做较为详细的分析；运用博弈分析的
方法论证了数字电视转换中影响转换进度的主要原因，并分析了达到纳什均衡所
需的外部条件。
第二部分有线电视产业特征及管制分析。论述了目前我国有线电视产业的经
济特征，以及围绕着这些经济特征展开的政府管制必要性和管制内容。
第三部分有线电视产业数字化进程中政府管制政策的比较。分别介绍了我国
和英国有线电视产业的数字化进程，并在此基础上对两国有线电视产业的政府管
制政策进行比较，从管制阶段、管制观念、管制手段三个方面展开进行了讨论。
最后就英国转换中出现的问题和中国对这样问题的解决进行了总结。
第四部分我国有线电视产业数字化进程中政府管制博弈分析。运用博弈的分
析方法，分析了政府在数字电视转换中的作用，在改变和影响消费者行为和网络
营运商决策中的作用。
第五部分对我国有线电视产业数字化进程中政府管制的政策建议。提出了完
善我国有线电视产业政府管制政策的六点建议：加快有线电视产业管制的法律和
浙江财经学院硕士学位论文
II
法规建设，实施非对称管制，实行政企分开的改革体制，组建保持利益中性的政
府管制机构，逐步放松政府管制，提供政策保障、财政支持及用户信息服务。
关键词：有线电视；数字化；转换；政府管制
浙江财经学院硕士学位论文
ABSTRACT
Since John Logie Baird’s invention of the mechanical television system in 1928, the
television industry has then developed prodigiously into a complex, natural monopoly
industry. Today, the Community Antenna Television (CATV) network not only satisfies
the basic needs for watching TV, but it also various functions allowing business
interactions, the sending and receiving emails, and communicational/informational
services. The network company provides an efficient and accurate transmission system
to ascertain information is safely transmitted from the dispatchers to the receptors.
According to economics, the CATV industry is a typical natural monopoly industry,
however with the progressing digital television technology, the industry is starting to
lose its monopoly with the increased competition. In addition to digitalization sustaining
itself as a new worldwide trend in the CATV industry, it has also become an emphasized
aspect in China’s future developing plans.
Currently, the most important goal for developing digital CATV in China is to attain
a suitable mode of management that will best fit China’s situation. In order to attain this
goal, opinions and decisions will have to be drawn from and based on several different
aspects and sectors—television industry’s common standard for quality goods,
television industry as a tool for news and media, and China’s economic structure. This
research paper will then attempt to economically explain the regulation issue regarding
the digital CATV development and point out a few suggestions for the Chinese
government for future regulation plans in this industry.
This research paper is categorized into five parts:
First part serves as an introduction giving the basic background information about
CATV digitalization as well as conveying the purpose of this research and the need for
regulation. In addition, it also introduces and summarizes this research paper by
conveying well-rounded analyses of the CATV industry from a controlled economy’s
perspective, effects of digitalization, and use of game theory to extinguish the Nash
Equilibrium and the effects it had on the progress.
Second part construes the characteristics of the CATV industry and its regulation
methods as well as China’s television industry’s economical characteristics, its need to
be regulated by the government, and the method of regulation.
Third part presents a comparison of Britain and China’s government regulation of
its CATV industry and approach to regulate the CATV industry’s digital transition from
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浙江财经学院硕士学位论文
different management perspectives. In addition, the problems that Britain faced during
digital transition are also dissected and analyzed in this section to reflect how China
reacted when confronted with similar problems.
Forth part serves as an analysis of digital transition in China, the effects the
government had on the transition, and what changes were brought to consumers and
television network companies.
Last but not least, fifth part is constructed of some suggestions for the Chinese
government to quicken its pace in digitalization—enact more laws and statutes to
regulate the CATV industry, implement asymmetric regulation, implement rules to
differentiate between administrative and business regulation, maintain equal benefits for
all parties involved, gradually loosen government regulation, ensure safety even if a
coup occurs, and the government should financially support and exercise the industry’s
informational/communicational services.
KEYWORDS: Analogue Television; Digitalization; Transition; Government
Regulation
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浙江财经学院硕士学位论文
目 录
1绪论............................................................... 1
1.1 研究背景 ...................................................... 1
1.2 研究目的和意义 ................................................ 4
1.3 国内外文献综述 ................................................ 5
1.4 研究的内容和主要结论 .......................................... 7
1.5 研究方法及创新点 .............................................. 8
2 有线电视产业特征及管制分析 ........................................ 10
2.1 有线电视产业的定义 ............................................ 10
2.2 有线电视产业的经济特征 ........................................ 10
2.3 有线电视产业政府管制分析 ...................................... 15
2.4 有线电视产业政府管制的主要内容 ................................ 19
3 有线电视产业数字化进程中政府管制政策的比较........................ 28
3.1 我国有线电视数字化进程 ........................................ 28
3.2 英国有线电视数字化进程 ........................................ 29
3.3 有线电视产业数字化进程中政府管制政策的比较 .................... 31
3.4 有线电视数字化转换中出现的问题 ................................ 35
3.5 小结 .......................................................... 37
4 我国有线电视产业数字化进程中政府管制博弈分析...................... 39
4.1 有线电视产业市场结构的转变 .................................... 39
4.2 有线电视产业数字化进程中政府管制的博弈假设 .................... 42
4.3 有线电视产业数字化进程中政府管制的博弈分析 .................... 46
5 对我国有线电视产业数字化进程中政府管制的政策建议.................. 50
5.1 加快有线电视产业管制的法律和法规建设 .......................... 51
5.2 实施非对称管制 ................................................ 51
5.3 实行政企分开的改革体制 ........................................ 52
5.4 组建保持利益中性的管制机构 .................................... 53
5.5 逐步放松政府管制 .............................................. 53
V
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浙江财经学院硕士学位论文I摘要自从贝尔德1928年发明电视以来，电视产业已经发展成为一个具有极大规模和相当复杂的自然垄断产业。现在有线电视网络不仅仅具有满足收视的基本功能，而且具有商务、邮件、信息等多种用途。每一种服务都对有线电视网产生不同的需求，它要求有线电视网络营运企业必须保证各类不同类型的信息在发送者与接收者之间准确、高效地相互传递。按传统经济理论,有线电视产业是典型的自然垄断行业，但随着数字电视的发展,有线电视产业的性质发生了变化,有线电视产业的部分业务失去了自然垄断性,可以展开业务竞争。数字化已经成为世界有线电视产业的发展趋势，也是当前我国广播电视产业发展的重中之重。当前，研究中国有...
作者：李江
分类：高等教育资料
价格：150积分
属性：62 页
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格式：PDF
时间：2024-09-20
