浙江财经学院硕士学位论文
III
ABSTRACT
Winning talents is the subduing trump of enterprises to get advantages in fierce
competition in the 21st century. Post-80’s knowledge workers have become an
important force for enterprises, who win them will win competitive advantages in the
intense competition. But it is not easy for companies to make them be loyal to the
organization and receive high performance via loyalty and hard working. For the
post-80’s knowledge workers are the special youth of our times. They grew up under a
particular historical background that Chinese information industry and national
economy have been booming development, government started to practice one-child
policy in 1983, our higher education system suffered reform and so on. Their special
personalities and way of thinking were caused by what they have experienced, including
great economic condition, good education, parents’ special attention and multi-cultural
society. Then, their work attitude, job requirement, purpose of working and so on is
different from the older employees, which makes companies’ regulation difficult.
What’s more, post-80’s knowledge workers are also living in an age of
emphasizing on creature comforts and individualism. Thereby, they pay special
attention to self-fulfillment and their loyalty to organization is in a low level.
So, only if our enterprises improve post-80’s knowledge workers’ working
enthusiasm and loyalty through adjusting management strategies to their characteristics
and demands, can enterprises get win-win in operations.
The paper, therefore, focuses on post-80’s knowledge workers and originates in
organizational commitment an important index to measure employee loyalty. There are
two major points that the author wants to discuss. For the first part, the thesis has a
research on the existing circumstances about organizational commitment, work values
and job characteristics of the post-80’s knowledge workers. For the second part, the
thesis discusses whether work values and job characteristics have significant influences
on employees’ organizational commitment. The purpose of this paper is to provide
companies with useful guidance.
The author makes use of organizational commitment, work values, personal and
job characteristics scales to collect data information using random sampling. Finally, it
has gotten 283 pieces of valid questionnaire. This paper applies the application of
SPSS15.0 to analyze including methods of descriptive statistics, reliability and validity