The Situation Analysis of Hubbard's Foods

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1). Summary

The Foodstuff Industry is one of the largest scales and the most competitive

industries in New Zealand. Especially since the last ten years of the recent century,

the Foodstuff Industry of New Zealand got the sufficient development. Hubbard’s

Foods grasped this chance and became one of the largest Cereal Food Producers in

merely ten years.

1. Customer

The firm’s customers are not only citizens of New Zealand, but also people of

other countries, Hubbard’s exported its production to Australia, the United

Kingdom, Singapore and Hong Kong. Usually the main products were for high-

level consumers.

2. Products

Hubbard’s has a range of products whose target are both the high price range

and low end of the cereal market, 23 breakfast cereals aimed at the mid-high price

range in the cereal market, and an organic muesli is in the very high price range,

the products of the company are mainly aimed at the high price range. The

company’s main high-quality cereals are under the brands of Hubbard’s (The main

products are Orchard Muesli, Black Forest Muesli, Apricot Natural Muesli, Berry

Berry Lite, Berries, Apple & Cinnamon, Guava, Apricot & Nuts, Yours Fruitfully,

Simply Toasted, Simply Toasted Apricot, Oat Bran Muesli, Fruitful Breakfast,

Fruitful Lite, Berry Berry Nice.); meanwhile it also provides products for many

supermarket private labels, which are usually at the lower end of the price range

for cereal, for example, rice puffs and cornflakes. With the development of the

company, Hubbard’s Foods becomes offer useful courses to people. There is an

Outward Bound organization in the company, which produces an absolutely

unique education. The learning spans physical, social and emotional dimensions,

through outdoor experiences. The focus is on personal development for

individuals, in an environment of discovery and adventure. Outward Bound

encourages intellectuals to meet physical challenges; extroverts to listen; introverts

to reveal themselves; dependent people to find independence; loners to share

socially; dreamers to awaken. That is something for everyone. There are several

courses available, such as:

Classic - -21 day full-on traditional Outward Bound experience. The key focus is on

development of self-awareness and inner strength. This is aimed at 17-26 year olds,

but Classic Mature courses are also run for 27+ and 40+ year olds.

Mind, Body and Soul - -21 day course, but for 16-17 year olds aimed at helping their

transition from school to whatever comes next. This course also qualifies as the

Duke of Edinburgh Gold Award - Residential project.

Discovery - -8 day course --condensed version of the Classic course for more mature

participants. Focus is more about balance in life.

Navigator - -8 day course - a leadership program for businesses.

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摘要：

TheSituationAnalysisofHubbard'sFoods1).SummaryTheFoodstuffIndustryisoneofthelargestscalesandthemostcompetitiveindustriesinNewZealand.Especiallysincethelasttenyearsoftherecentcentury,theFoodstuffIndustryofNewZealandgotthesufficientdevelopment.Hubbard’sFoodsgraspedthischanceandbecameoneofthelargestCer...

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