对团购网站项目运营商业计划书

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3.0 刘一轶 2025-01-09 4 4 321.5KB 18 页 10积分
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目录
第一章 项目背景·······························································3
1.1 项目概述······························································3
1.2 项目优势分析···························································3
1.3 项目可行性分析·························································3
第二章 团购网站市场分析·······················································3
2.1 政治因素·······························································4
2.2 经济因素·······························································4
2.3 技术因素·······························································4
2.4 社会因素·······························································4
2.5 参加团购的人群分析·····················································4
2.6 主要团购网站商品购买人数分析···········································6
第三章 项目基础建设···························································6
3.1 网站的总体定位·························································6
3.2 网站发展目标···························································6
3.3 网站规划与建设·························································7
3.4 组织结构建设···························································7
3.5 组织职能和招募要求·····················································8
3.6 人员培训······························································11
第四章 网站运营流程及效益分析················································11
4.1 团购网站基本运营流程··················································11
4.2 团购网站收益分析······················································11
第五章 网站运营初期基本战略··················································12
5.1 网站推广方案··························································12
5.2 初期重点业务策略······················································13
第六章 网站运营费用预算······················································17
6.1 网站运营所需硬件费用··················································17
6.2 网站人员基本工资······················································17
6.3 宣传推广费用··························································17
第七章 网站发展初期时间节点··················································17
第八章 网站中长期目标设定····················································18
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.项目背景
1.1 项目概述
在如今国家对公民个人的社会养老,医疗,事业等保障不断完善的形势下,个人消费
越来越成为市场的主体。“又好又要省钱”是自古以来永恒不变的一个生活准则,特别
在物价飞涨的今天,人们对购物、消费更加是精打细算。因此在生活中常见身边的同事、
学或朋友就一起去向同一个商家进行采购,以让商家提供更低的价格,这也就是最初形
的“团购”。
  
   团购,即为团体采购,也称集体采购。一般是由某个人或组织进行召集,将有意向购
买同一产品的消费者组织起来,大量向厂家或总代进行购买行为,从而在保证质量的情
下,获得产品超低价格和服务保障。团购的商品一般具有较高的品牌知名度、占有较大的市
场份额、服务体系完善,售后服务好、产品质量稳定,经得起时间检验、能提供完整的企业
和产品信息等特点。
  
   据调查,目前团购的主要产品包括装修用品、汽车产、培训、电脑
生活用品等领域团购最北京上海深圳起,目前迅速
蔓延开来,成为众多消费求的一代、时购物方式,因为有效的
防止了不成市场的暴利个人消费的目、抵制了消费的泡沫,让消费者实实在在
受到“又好又省钱”。
  
1.2 项目优势分析
   购能够带是参
保证质量和服务的前提下,获得合理的低价格。团质形同发,团购当于
价格购得团购数量的产品。通过团购,可以将被动的分买变成主购买,所
购买同质量的产品,能够享受更低的价格和更优质的服务是能够彻底转变传
行为中,因市场不透明和信息不对称,而导致的消费者通过参加团购能
了解产品的规格、性能、合理价格间,可以参团购组织者和其他购买者对产品客观
价,在购买和服务程中占据主动地位,真正质量好、服务好、价格合理
如意的产品,达到省时、省、省、省钱的目的。
  
1.3 项目可行性分析
   购是式的
受到了如信息面窄低等因素的限制导致无法组织人数较的团购活
于互联网的大面积普及和诸多特点通过发起、组织团购成为最主要
方式,通过能进行全面的信息展完成规的团购流程、形式多样互动等等,更加
符合了现的生活方式。因此业性的团购网站也就运而生,成为消费者向商
团购的桥梁买家了实惠企业订单,网站也从中获得了相当的收益。
团购网站市场分析
目前国的团购市场经从物产品的团购向领域延伸,从餐饮娱乐美容美
各种服务行业和经营性商家及产在。从政治因,经济因
素,技术因素和社会坏境四个方来具体分析国目前的团购市场的现状
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对团购网站项目运营商业计划书.doc

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作者:刘一轶 分类:行业资料 价格:10积分 属性:18 页 大小:321.5KB 格式:DOC 时间:2025-01-09

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