用户使用内容聚合类APP的影响因素研究

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3.0 侯斌 2025-01-09 6 4 3.26MB 78 页 15积分

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摘要

随着移动数字技术的普及与发展，传统的阅读应用开始投入于移动数字化浪

潮中并开发出一种基于用户个性化阅读需求的内容聚合类 APP 产品。这种内容聚

合类 APP 在阅读市场中迅速兴起并快速的融入了用户的社会生活中，成为当下移

动阅读 APP 市场中不可小觑的一大信息阅读应用。内容聚合类 APP 用户的爆炸性

增长和极大的市场占有率引起学术界的广泛关注，开始兴起了关注于内容聚合类

APP 的学术研究。

因此，本研究从传播学角度出发，以内容聚合类 APP 用户为主要调查对象，

基于内容聚合类 APP 传播的内容特征，结合动机理论模型（Motivational Model）、

技术接受模型（TAM）和整合型科技接受模型（UTAUT)为基础，提出了用户使

用内容聚合类 APP 的影响因素模型，并提出研究假设。通过问卷调查法收集统计

数据，定量的进行实证分析，研究并揭示出能够影响用户使用内容聚合类 APP 的

七种因素及各因素的影响程度。并以此研究结果为基础，提出能够吸引更多的用

户持续使用内容聚合类 APP 并更好的促进内容聚合类 APP 将来发展的研究建议，

良性促进未来的内容聚合类 APP 在移动阅读市场上的可持续发展。

本论文的具体研究内容和结论如下：

第一是定性研究部分，包括全文第一至第四章节。在这一部分中本论文首先

对全文的研究背景、研究意义、研究方法和研究框架等进行阐述，并阐释了本文

研究工作的主要创新点。其次通过对与本选题相关的国内外研究文献进行整理分

析明确本文的研究方向。再次通过对内容聚合类 APP 的诞生、概念、分类及特征

的研究归纳明确了本研究对象的理论性概念。最后通过对三个具体的内容聚合类

APP 进行比较研究，并提出不足。

第二是实证研究部分，包括全文第五至第六章节。在这部分中主要研究用户

使用内容聚合类 APP 的影响因素，首先通过理论模型整理和访谈法对影响用户使

用内容聚合类 APP 的因素进行探索性分析，确立影响用户使用内容聚合类 APP 分

为外部动机和内部动机。外部动机包括：社会环境影响和信息可靠性；内部动机

包括：信息有用性、个性化需求、娱乐性需求、情感满足和感知易用性这七大因

素。同时还加入性别、年龄、学历和职业这四大人口统计学的影响。其次根据确

立的因素和理论模型分析构建研究模型并建立假设。最后进行问卷的回收统计，

并通过 SPSS19.0 对所得数据进行相关回归分析以验证假设。

第三是提出研究结论及研究建议部分，包括第七章节。主要根据定性与定量

研究分析结论，并根据研究结论从内容和技术形式方面提出促进内容聚合类 APP

未来发展的三点研究建议：提高信息质量，创新信息生产渠道、加强媒介融

合，发展多元化媒介形式、增强社会宣传力度，营造可靠信息环境。

关键词：移动阅读内容聚合 APP 影响使用因素

ABSTRACT

With the popularization and development of mobile digital technology, the

traditional reading applications begin to put in the mobile digital wave and developed a

content aggregation APP products which based on users’ individual read demands.Such

content aggregation APP rapid rise in the reading market and quickly integrated into the

user's social life,and occupies a dominant position in the current mobile market which

can not be underestimated.Content Aggregation APP users’ explosive growth and great

market share caused widespread attention in academia,and began to focus on the rise of

content aggregation APP academic research.

Therefore,this study focus on the perspective of communication,use the content

aggregation APP users as the main survey object,based on the content features of

content aggregation APP and combined with Motivational Model, Technology

Acceptance Model and Unified Theory of Acceptance,proposed the factors model about

user use the content aggregation APP,and propose assumptions.And as the basis of the

findings,proposed how to attract more users to continue use the content aggregation

APP and promote the future development about the content aggregation APP,promote

the future sustainable development of content aggregation APP in the mobile reading

market.

The contents and conclusions of this thesis are as follows:

The first part is qualitative research,including the first to the fourth chapter of this

thesis.first,described the research background, significance, research methods and

frameworks in this section, and explain the main innovations of this

thesis.Second,organize and analyze various research literature which related to this topic

from domestic and abroad to clear the research direction of this thesis.Third,research the

birth、concepts、classification and characteristics of content aggregation APP to clear the

theoretical concepts of the object of this research.Finally,compare three specific content

aggregation APP and propose the inadequates.

The second part is the empirical research, including the fifth to the sixth chapters

of this thesis..In this part, the main research is the factors affecting content aggregation

APP user.First,though the theoretical model to organize and interviews to exploratory

analysis the factors affecting content aggregation APP user,establish the impact of use

content aggregation APP into internal motivation and external motivation.External

motivation include:social environment influence, information reliability;internal

motivations include:information usefulness,individual demand, entertainment

demand,emotional satisfaction and perceived ease of use these seven factors.While also

adding gender,age,education and occupation these four demographic

impacts.Second,according to the established factors and theoretical models to build the

research model and established assumptions.Third,to collection statistics through

questionnaires, correlation and regression analysis data by SPSS19.0 to verify the

assumptions.

The third is to propose research findings and recommendation part,including the

seventh chapter.According to the qualitative and quantitative analysis research to

conclusions,and focus on the content and technical aspects to propose three research

proposals to promote the future development of content aggregation APP:improve

information quality,innovative production of information channels、enhance media

convergence,development of diversified media forms、strengthen social propaganda,

and create reliable information environment.

Keywords: mobile reading, content aggregation, APP, factors of use

中文摘要

ABSTRACT

第一章绪论 .................................................................................................................. 1

1.1 选题背景 ............................................................................................................... 1

1.1.1 移动出版平台发展背景 ................................................................................. 1

1.1.2 内容聚合出版背景 ......................................................................................... 1

1.2 研究目的 ............................................................................................................... 1

1.3 理论意义 ............................................................................................................... 2

1.3.1 理论意义 ........................................................................................................ 2

1.3.2 现实意义 ........................................................................................................ 2

1.4 研究思路与方法 ................................................................................................... 2

1.4.1 研究思路 ........................................................................................................ 2

1.4.2 研究方法 ........................................................................................................ 3

1.5 研究框架 ............................................................................................................... 3

1.6 研究创新点 ........................................................................................................... 4

第二章研究现状 ............................................................................................................ 5

2.1 现有内容聚合类 APP 产品现状概况 .................................................................. 5

2.1.1 内容聚合类 APP 产品的分类研究 ................................................................ 6

2.1.2 内容聚合类 APP 产品的特征研究 ................................................................. 6

2.1.3 内容聚合类 APP 产品的发展建议研究 ......................................................... 7

2.2 内容聚合类 APP 的研究现状概述 ...................................................................... 9

2.2.1 内容聚合类 APP 的发展模式研究 ................................................................. 9

2.2.2 内容聚合类 APP 的比较研究 ....................................................................... 10

2.2.3 内容聚合类 APP 的发展影响研究 ............................................................... 10

2.3 小结 ..................................................................................................................... 12

第三章内容聚合类 APP 应用的诞生及发展 ............................................................. 13

3.1 内容聚合类 APP 应用概述 ................................................................................ 13

3.1.1 内容聚合应用的诞生 .................................................................................. 13

3.1.2 内容聚合类 APP 的概念 ............................................................................. 13

3.2 内容聚合类 APP 的分类 .................................................................................... 14

3.2.1 期刊聚合的综合运营 APP .......................................................................... 14

3.2.2 内容聚合的个性化筛选 APP ...................................................................... 15

3.3 内容聚合类 APP 的传播特征 ............................................................................ 15

3.3.1 用户的主导性 ............................................................................................... 15

3.3.2 APP 信息都来源于其他媒介 ....................................................................... 16

3.3.3 系统的内容分类及即时更新功能 .............................................................. 16

3.3.4 信息的智能推送功能 .................................................................................. 17

3.3.5 信息的社交互动功能 .................................................................................. 18

第四章内容聚合类 APP 的现状调查比较研究 ......................................................... 19

4.1 调研对象概述 ..................................................................................................... 19

4.1.1 Flipboard 应用 ............................................................................................... 19

4.1.2 Zaker 应用 ..................................................................................................... 19

4.1.3 读览天下应用 .............................................................................................. 19

4.2 收录种类的差异 ................................................................................................. 20

4.3 发布的内容板块差异 ......................................................................................... 21

4.4 服务类型比较分析 ............................................................................................. 22

4.5 小结 ..................................................................................................................... 25

4.5.1 综合分析 ...................................................................................................... 25

4.5.2 存在问题 ...................................................................................................... 25

第五章用户使用内容聚合类 APP 影响因素研究模型与假设 ................................. 27

5.1 影响用户使用因素的探索性分析 ..................................................................... 27

5.1.1 理论基础 ...................................................................................................... 27

5.1.2 访谈设计 ...................................................................................................... 29

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