星期八旅行社创业计划书

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第一章执行概要·······················································1

1.1 企业概况·······················································1

1.2 目标市场·······················································1

1.3 投资和财务·····················································1

1.4 组织和人力资源·················································1

第二章企业描述·······················································2

2.1 企业名称·······················································2

2.2 公司概况·······················································2

2.3 目标市场·······················································2

2.4 企业选址·······················································2

2.5 企业宗旨·······················································2

2.6 资本构成·······················································3

2.7 核心竞争力·····················································3

第三章产业分析························································4

3.1 SWOT 分析报告·················································4

3.2 大学生旅游市场特征·············································5

第四章市场分析························································6

第五章营销计划························································7

5.1 计划摘要·······················································7

5.2 市场调查及分析·················································7

5.3 营销策略·······················································7

第六章管理团队与公司结构··············································9

6.1 团队组织管理···················································9

6.2 人力资源管理···················································12

第七章运营计划························································13

7.1 运营主目标定位·················································13

7.2 运营目标的有形定位·············································13

7.3 运营市场定位···················································13

7.4 产品定位·······················································13

7.5 价格定位·······················································13

7.6 渠道定位·······················································14

7.7 促销定位·······················································14

7.8 广告策划·······················································16

7.9 公关策划·······················································16

第八章产品服务设计与开发计划··········································17

8.1 开发状况和任务·················································17

8.2 旅行社产品详细介绍·············································18

8.3 风险及对策·····················································19

8.4 旅行社成本费用的基本构成分析···································20

第九章融资计划·························································22

9.1 融资方式························································22

9.2 融资途径及主体··················································23

9.3 各项财务报表····················································24

第一章执行概要

1.1 企业概况

xxx 旅行有限责任公司旗下的 xxx 旅行社是一个计划中，主要以满足大学生

或者准大学生休闲，娱乐一体的旅行社企业。以“用心创造快乐”为宗旨，让大

学生的生活丰富多彩。以统一的品牌形象，统一的服务质量，统一的软产品开发

统一的市场销售击败竞争对手。在提供轻松、快乐、周到服务的同时，倡导新青

年，旅游新时尚的新概念，推出个性化产品，追求高质量服务。

xxx 旅行社创业之初服务对象主要以大学生为主，中后期可能兼顾社会旅

游团体，展开一系列富有特色的创新性旅游活动

1.2 目标市场

本公司主要面对大学生旅游市场，在面对旅游市场上的混乱局面，本公司

一举打入大学生群体这一片空白，以求占得先机，稳固基层，为以后的发展做

铺垫。

1.3 投资和财务

xxx 旅行有限责任公司，拟定投入资金 50 万元。资金主要来源于个人融资

1.4 组织和人力资源

xxx 旅行社的性质是有限责任公司，初期组织结构为直线——职能制。公司

经营权与所有权分开，实行总经理负责制，下设：外联部、信息组、人事部、接

待部、服务部。

公司在人力资源上强调“团队至上”的原则，以“家”为理念强调团队协

调工作及团结向上。通过建立科学的人事制度，在企业用工、人力规划、人员培

训与开发、考评等方面充分发挥管理团队的特长，以提高工作效率。

第二章企业描述

2.1 企业名称

xxx 旅行有限责任公司

2.2 公司概况

xxx 旅行社是一个针对大学生旅游市场的公司。初期将以合肥大学城及周边

地区的旅游资源为基础，结合各行业的有利支持，将形成独特的经营模式和相

互支持的战略联盟，及经营网络。以统一的品牌形象，统一的质量服务，统一的

产品开发，统一的市场销售立足于市场。在提供轻松、欢快、安乐、周到服务的同

时，倡导时尚旅游新概念，推出个性化产品，追求更高品质的服务为广大青年

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