ABSTRACT
The diffusion of the information technology has become the main tendency in the
world.What it brings along with is the reform and the acceleration of the global
economy.Electronic Commerce is the key form in this reform,which has pushed forward
the development of innumberable large companies and small and medium-sized
enterprises,and changed their operation way.Twenty-first century is informationalized
century.Enterprises expecially small and medium-sized enterprises(SMEs) must seize
the cohesion point of Electronic Commerce and itself to survive in the Electronic
Commerce wave.This thesis will discuss to what extent the Electronic Commerce has
been in the small and medium-sized export enterprises,and propose some strategies.
The first part of the thesis is composed of research background,origin and purpose
of the subject,summary of the literature,research way and approach,thesis frame.In
terms of the research background,the thesis introduces the general condition of the
Internet and the whole scale of Electronic Commerce in China.It points out that
Electronic Commerce has become a general trend which is developing steadily.In the
part of summary of the literature,the thesis presents the researches on this program in
and out of China.The main part of the thesis starts from the second chapter,which
analyses the present condition in using Electronic Commerce.This chapter uses the
investigation of the international trade companies and incorporates useful datas to
analyse the present condition.The following chapter makes a deep analysis of the
problems in using EC,submitting the own problems in the process.The key point of the
thesis is to bring up the strategies in using Electronic Commerce.The following two
chapters undertake this task,which pay attentions to the service strategy and channel
strategy respectively.Service strategy mainly aims at three stages of service in
Electronic Commerce using.Channel strategy mainly aims at analysis of each
strategy.Moreover,it also give two examples to illustrate how SMEs success in using
Electronic Commerce and realize informationalization.
The innovative point of the thesis lies in analysis approach of three stages of the
sale and the problem of Electronic Commerce use with the SMEs in these stages.The
other innovative point is the analysis way of using Electronic Commerce for the small
and medium-sized export enterprises.It refers to the analysis way of service strategy and
channel strategy in management strategy.
Key Word :Small and Medium-Sized Export Enterprises,Electronic