招生简章的人际功能分析

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3.0 陈辉 2024-11-20 4 4 783.76KB 67 页 15积分
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CONTENTS
ABSTRACT
中文摘要
Chapter One Introduction ..............................................................................................1
§1.1 Reasons for the Research ................................................................................... 1
§1.2 Objectives of the Research .................................................................................2
§1.3 Organization of the Dissertation ........................................................................ 3
Chapter Two Literature Review .................................................................................... 4
§2.1 Interpersonal Metafunction ................................................................................ 4
§2.1.1 An Overview of Metafunction ................................................................. 4
§2.1.2 The Interpersonal Metafunction ...............................................................5
§2.1.2.1 Roles of Addressers and Audience ........................................................6
§2.1.2.2 Mood ..................................................................................................... 7
§2.1.2.3 Modality.............................................................................................. 11
§2.2 Advertising ....................................................................................................... 14
§2.2.1 The Definition of Advertising ................................................................ 14
§2.2.2 The Functions of Advertising .................................................................15
Chapter Three Data for the Research ......................................................................... 18
§3.1 the Data for the Research .................................................................................18
§3.1.1 Research Target Fixation ........................................................................18
§3.1.2 Data Sources .......................................................................................... 18
§3.1.3 Criteria in Sample Selection .................................................................. 18
§3.2 Method of Analysis .......................................................................................... 20
Chapter Four Detailed Analysis ...................................................................................22
§4.1 Global Observation of the Sample ................................................................... 22
§4.2 Analysis: Interpersonal Metafunction .............................................................. 23
§4.2.1 the Features of the Student Recruitment Advertisement ........................25
§4.2.2 Findings and Functional Explanations ...................................................31
Chapter Five Supporting Evidence ............................................................................. 34
§5.1 General Structure ............................................................................................. 34
§5.2 Evidence Regarding the Features of the Student Recruitment Advertisement 36
Chapter Six Conclusion and Suggestions for Further Research .............................. 46
§6.1 Major Findings and Conclusions ..................................................................... 46
§6.2 Suggestions for Further Research .................................................................... 47
Chapter One Introduction
1
Chapter One Introduction
In recent years, China has increased its international exchanges all over the world.
Accordingly more and more people go abroad, especially to some economically and
technically developed countries, such as the U.S.A., the Great Britain, Canada, etc.
Among these groups of people there are many that are going to study in foreign
universities and colleges to acquire some advanced knowledge and technology, many of
whom are young students. It’s very natural that before they go to a university or college,
they have to decide which one to choose according to some information of them. Then
how to get this information? In order to get the general information within limited time,
they will first look at the student recruitment advertisement including the brief
introduction to that university or college. In this case, student recruitment
advertisements play a very important role in this respect. Thus what kind of recruitment
advertisement attracts more talented people to come to this university or college
becomes something full of skills.
As English has become the world’s major language in communication, in order to
relate closely with the world, there has arisen an acute need for more information on the
language and the ways in which it is used. On the other hand, nowadays advertising is
gaining increasing weight in communication and more popularity in our daily life;
therefore it is worth our efforts to gain more intensive understanding of the nature of
discourse and that of function in language to understand specific discourse type for
pedagogic or specialized purpose.
§1.1 Reasons for the Research
The writing of professional communities has attracted increasing interest of social
scientists and discourse or stylistic analysts in recent years. Gosden (1993) points out
that “one focus of interest is the perception that writing is not only socially embedded
but that it is socially constructive.” Bazerman and Paradis (1991) also express similar
ideas.
“Writing structures our relations with others and organizes our perceptions of the
world. By studying texts within their contexts, we study as well the dynamics of context
building. In particular, by understanding texts within the professions, we understand
A Study of Interpersonal Function of Student Recruitment Advertisement
2
how the professions constitute themselves and carry out their work through texts”
(Gosden, quoted from Bazeman and Paradis, 1991: 3)
Realizing this, an increasing number of researchers have recently started to explore
the interesting area of written communication within a variety of academic, scientific
and business settings. The approach in these studies is often guided by the
“socio-semantic perspective” of the work of Michael Halliday (1978) and others.
The founder of Systemic-functional grammar M.A.K. Halliday (1985b, 1994) in
his book An Introduction to Functional Grammar pointed out that he designed
systemic-functional grammar in order to provide discourse analysis with a theoretical
framework, which can be applied to any spoken or written discourse. When talking
about what should be included in this book, Halliday (1994: xv) mentioned: “In
deciding how much ground to try to cover, I have had certain guiding principles in mind.
The aim has been to construct a grammar for purposes of text analysis: one that would
make it possible to say sensible and useful things about any text, spoken or written, in
modern English.” So, it is thought that systemic-functional grammar is a kind of theory
more suitable for discourse analysis than others.
Analysis from this perspective “can uncover the links between the structure and the
processes of a text and the structure and processes of the larger social system in which
that text participates” (Brandt, 1986: 93), since writing is typically a kind of language
use, a characteristic activity which Halliday (1985) terms as realization of social
categories or behavior in lexical- grammatical expressions
§1.2 Objectives of the Research
Within this trend, the present study is also informed by this approach with an
attempt to apply Halliday’s and Thompson’s interpersonal functional theory to the
analysis of written advertising language, more specifically, the language of student
recruitment advertisement in English. Recruitment advertisements, as a type of
advertising, are a crystallization of such disciplines as linguistics, sociology and
psychology. If some common linguistics features of this particular genre (thus they can
also be understood as stylistic features in this case) can be uncovered, aligned with
sociological and psychological modes of explanation, it is sure that more clearly how
language functions or works as regards this specific type of contextualized text can be
Chapter One Introduction
3
seen. Such insights into this field will also help those who want to know about the
English recruitment advertisement for pedagogical purposes and those who want to
mend their own damaged discourses.
§1.3 Organization of the Dissertation
This paper is composed of six chapters. Chapter One is the introductory chapter; In
Chapter Two, literature on interpersonal metafunction which includes an overview of
metafunction grammar and advertisement study will be reviewed. Then the rationale for
the method of analysis will be described and data on which this study is based will be
outlined. This is followed in Chapter Four by a detailed stylistic analysis of a piece of
recruitment advertisement chosen randomly from the data in an interpersonal functional
perspective in the hope that the stylistics will be found according to functional
justification for this specific genre. A global investigation of the whole data in Chapter
Five will serve to back up the findings in the previous chapter. Finally, a summary of the
major findings and conclusions as well as some suggestions for further research in
Chapter Six will be presented.
A Study of Interpersonal Function of Student Recruitment Advertisement
4
Chapter Two Literature Review
§2.1 Interpersonal Metafunction
§2.1.1 An Overview of Metafunction
Language as an important social semiotics constitutes human culture (Halliday
1978:125). It is a multi-decodable instrument for human communication. Halliday
(1978) regards language as a system of meaning potentials. The fundamental
components of meaning in language are functional components. All languages are
organized around two main kinds of meaning, the ‘ideational’ or reflective, and the
‘interpersonal’ or active. According to Halliday(1994: F39), these components, called
‘metafunctions’, are the manifestations in the linguistic system of the two very general
purposes which underlie all uses of language: (ⅰ) to understand the environment, and
(ⅱ) to act on the others in it (interpersonal). Combined with these is a third
metafunctional component, the ‘textual’. In other words, all cultures are reflected in
language by three metafunctions, i.e., ideational function (it is divided into experiential
and logical ones), interpersonal function and textual function.
From the perspective of language use these metafunctions can be subdivided into
several semantic functions and corresponding subsystems, such as ideational function
containing transitivity, voice and polarity system, Interpersonal function containing
mood, modality and key system, textual function containing thematic, information and
cohesion system. Hence, presented in table 1 are three realization lines of the
metafunctional model:
Table1: three realization lines in the functional grammar
Metafunction
Lexico-grammar
Ideational
→
transitivity system
voice system
polarity system
Interpersonal
→
mood system
modality system
key system
Chapter Two Literature Review
5
Textual →
thematic structure
information structure
cohesion system
In Hallidayan Functional Grammar, the three categories above are used as the basis
for exploring how meanings are created and understood.
In the first category, “language is used to organize, understand and express our
perceptions of the world and of our own consciousness” (Bloor, T. and Bloor, M.,
1995:9). The function is known as the ideational function. The ideational function can
be classified into two subfunctions: the experiential and the logical. The experiential
function is largely concerned with content or ideas. The logical function is concerned
with the relationship between ideas.
In the second category, “Language is used to enable us to participate in
communicative acts with other people, to take on roles and to express and understand
feelings, attitude and judgments”(Bloor, T. and Bloor, M., 1995:9). This function is
known as the interpersonal function.
Finally, “Language is used to relate what is said (or written) to the real world and
to other linguistic events”(Bloor, T. and Bloor, M., 1995:9). This involves of language
to organize the text itself. This is known as the textual function.
§2.1.2 The Interpersonal Metafunction
As mentioned above, one of the main purposes of communicating is to interact
with other people: to establish and maintain appropriate social links with them.
Communication is inherently two-way. Language is used to influence attitudes or
behavior of others, to provide information, or to express the viewpoint on things in the
world, and so on. In fact the interaction is an inherent part of language use. As a
functional approach to investigating language is based on the assumption that the
language system has evolved, there must be aspects of the grammar which can be
identified as enabling people to interact through language. Then, some of the grammar
of the clause must be attributable to its role in the exchange of meanings between
interactants. The following will provide a general framework for looking at the clause in
terms of its function in the communicative exchange of meanings.
摘要：

CONTENTSABSTRACT中文摘要ChapterOneIntroduction..............................................................................................1§1.1ReasonsfortheResearch...................................................................................1§1.2ObjectivesoftheResearch..............................

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