ABSTRACT
With the development of globalization, intercultural communication has been
becoming increasingly broad. After the successful host of 2008 Olympic Games and
2010 world expo, more and more foreign businessmen are coming to China, attracting
investment and searching business opportunities. Chinese international business trade
is booming. Under such circumstances, good intercultural communicative competence
is quite essential. Undeniably, the level of intercultural communicative competence
lays a vital role in cross-cultural business relationships. Therefore, the cultivation of
intercultural communicative competence is an indispensable part of English teaching.
Currently, many Chinese and foreign researchers have studied and put forward
many views on cultural empathy theoretically. Educators in China also explain their
opinions on cultural empathy in English teaching, but few do the empirical research in
foreign language teaching especially cultural empathy of the English international
trade majors. To cultivate students’ cultural empathy competence, this research aims
to explore the application of cultural empathy in foreign language teaching and
learning.
This thesis introduces the concept of cultural empathy; and designs questionnaire
to investigate international business trade students’ current situation of cultural
empathy. This thesis tries to solve three questions: 1. what is the actual situation of
cultural empathy competence obtained by English International Trade majors? 2.
What kinds of problems do they have in terms of their cultural empathy ability? 3.
How can we cultivate their cultural empathy competence effectively by in-depth
teaching reforms? By adopting the form of multiple choice questions, the author
investigates 100 students of international trade major in Shanghai University of
Science and Technology. The students are respectively from grade one and grade three.
The author presents an overall analysis of the results. Through the analysis, the author
arrives at a conclusion that although the cultural empathy competence and
intercultural competence of students in grade three are much better than those of
students in grade one, they are still at a relatively lower level and leave great room to
be improved.
In all, on the ground of the investigation into students of international trade
major students in Shanghai University of Science and Technology, the author
proposed that cultivation of cultural empathy competence is an effective way of
improving students’ intercultural communicative competence. Educators and experts
should pay further attention to cultural empathy.
Key Words: cultural empathy, intercultural communicative
competence, international business