ABSTRACT
After more than 50 years’ of development, digital information technology has
become a necessary part of human being’s life. It also changed the traditional press
industry all over the world. At the same time, information divide has became modern
society’s outstanding problem. The combination of network technology and information
transmission won and has been winning numerous audiences, which threatened the
existence of tradition media industry. In face of the situation, in order to adapt to the
development of the new media and to undertake the responsibility of repairing
information divide, lots of press groups at home and abroad began the “digitize reform”.
They produced their own digital newspapers and news websites. The digitization trend
originated from aboard and the trend in our country began from 1990s, which is the
manifestation of changing to adapt to the habit of modern audiences and is also the
show of following the newspaper reform current.
However, generally, though some press groups established digital websites and
gained some network users, they didn’t mixed technology into information
communication properly. It mainly because that their transformation was blind, they
didn’t make it clear that how to make use of new technology, and that they didn’t make
good preparation to welcome the reformation, which are urgent problems to be settled.
In this article, I make it clear at first that what’s ‘digital newspaper’, what’s the
characteristics and so on. Digital newspaper is a kind of digital publication that mainly
publishes news and commentary targeting public readers. Therefore, digital newspaper
is the mix of digital technology and traditional newspaper. Meanwhile, the reason why
digital newspaper developed so fast in such a short time is that digital newspaper has
several unique advantages, such as making up information divide, multimedia,
interactivity, low resource consume, easy to read and re-adjustoptimize the industrial
structure. The most important is that information divide has become a big problem
waiting to be solved in our society. Information divide has limited the balancing
development of the whole society. Fortunately, the popularize of website could
expansion the transmission scope of information, which can help people gain equitable
chance of receiving knowledge. Therefore, website helps solve the problems such as