ABSTRACT
Yangpu District, located in northeast of Shanghai, with a century history of
industrial civilization, university civilization and municipal civilization, has a rich
resource of science & education, and cultural as well. Yangpu District is now trying to
transfer its way of development from "traditional industry" into "knowledge and
innovation" in the new circumstance. In terms of restructuring of its industry and
constructuring of innovative experimental district, the science and technology industry
plays a supportive and important role in developing the district.
So we need the lead and guide of strategy, we should properly choose the
development strategy of science and technology. In order to solve the issues and
challenges we encounter, the possible target and plan should be made.
The article introduces the general information of science and technology industry
in Yangpu District, and current issues and bottlenecks are raised. With analyzing the
external and internal environment, the article summarizes the advantages and
disadvantages when applying the industry in Yangpu, analyse the incoming
opportunities and challenges. The article also applys the theory of strategy management
in the strategy research of S&T industry in Yangpu District. By methods of "PEST
analysis","SWOT” analysis and "SPACE Matrix Analysis", combining of the
benchmark study in some modern areas, we have decided the strategy plans, priorities
and objectives. The article also proposes that we should develope the industry depend
on the overoll policy of "two priorities"(new materials, energy-saving and environment
protection) and "two promotions"(electronic information, modern design) and improve
the new high technology and modern knowledge-based services industry.
The article proposes the suggestion of implementing the science and technology
industry development. We should unite the production, study and research and improve
the strategy of regional alliance. "Difference, branding and features" strategy should be
implementated. To improve the industrial concentration and medium scale, top
technology park is necessary. This article also gives the suggestions about improving
the innovation and service mechanism and build the functional stage.
Key Word :strategy research, development plan, science and
technology industry, Yangpu District