Chapter Two Literature Review
Chapter Two Literature Review
§ 2.1 Rhetorical Criticism in Brief
There are two famous sayings in the western rhetorical history, “man is a rhetorical
animal by nature” and “man is by nature a critic.” Human beings distinguish
themselves from other animals in the way they see and behave in a rhetorical way:
they see the world they live in and live by as a rhetorically symbolized world and in
that rhetorically symbolized world, they take rhetorically symbolic action. Human
beings make rhetorical strategies and take rhetorical actions by adapting themselves to
the rhetorically symbolized world. In this world, humans are by nature critics: they
ponder on the essence of life, the nature of humans, and the characteristics of human
language. They take a critical view on the substantial and spiritual world so that they
can have a better understanding about human life.
Language, as a symbolic action, is used by human beings to perform daily
communications. In this sense, language fulfills the communicative function in human
social life. Rhetorical criticism is a rhetorical approach to the study of language and
communications. Karlyn Kohrs Campbell defines rhetorical criticism in Critiques of
Contemporary Rhetoric as “the description, analysis, interpretation, and evaluation of
persuasive uses of language” (Campbell, 1972:12). And J. Allen Hendrix and Jerome
B. Polisky further develop the definition of rhetoric in Rhetorical Criticism Methods
and Models as an informative use of discourse and an inclusion of both the spoken
and the written discourse into the consideration as the research object (J. Allen
Hendrix & Jerome B. Polisky, 1968:iii).
Rhetorical criticism is essentially an examination of the rhetorical discourse. It aims at
the persuasive use of language, which conveys the ideas, enhances the meaning,
persuades the audience, falsifies the rebuttal and even induces actions. Based on the
traditional approach of discourse analysis and the New rhetoric, rhetorical criticism
differs from literary criticism mainly in that literary criticism focuses itself basically
on the discourse itself in order to pursue the permanence of beauty, while rhetorical
criticism aims at the rhetorical structure of the discourse, the rhetorical use of
language, and the influence of rhetorical discourse on the audience, such as changing