ABSTRACT
ZhaoJiabi is one of the China's most distinguished editor in 20th century. The art of
his book editing, leading the publishing era flair; His publishing ideas, still flashing the
light of wisdom. He edited the Chinese New Literature, Liangyou Literature Books,
giving the future generation a large amount of academic and historical information. All
he had done made an indelible contribution to our culture publishing.
This paper attempts to explore Zhao Jiabi’s editing thoughts in deep and systematic
ways. The paper is divided into six parts, followed by The Introduction, Zhao Jiabi’s
Academic Learning, Zhao Jiabi’s Publishing Ideas, Zhao Jiabi’s Commercial Business
Ideas, Zhao Jiabi’s publishing ideological roots and practical significance, conclusion.
It is the general summary for the Zhao Jiabi’s unique theme and thinking that not
only unique but also vigorous, and his various creative mentality that make great
important on writing. In term of business, writer carry out depict from the angle of
books promotion marketing and publish company management. It summarize the point
that Zhao Jiabi make emphasis on decoration design and books promotion marketing,
and also make best use of capital to stress modern manage mode of brand.
The Zhao Jiabi life engaged in editing and publishing, the publication of the
ideological roots from the patriotism of the intellectuals, from the infinite love of the
publishing industry, but also from a profound grasp of the cultural law. For today’s
publishing workers, Zhao Jiabi’s spirit was still able to be revealed to us: from culture
keeping angle of attitude to face to publish, keep stick on innovation and development,
and also stick to the virtue and belief of culture worker.
Technology and information revolution of the twenty-first century, China's
publishing industry is once again faced with change and development. Depth in reform,
publishing and prosperity, I nostalgia Zhao Jiabi, comb his editorial ideas, review the
conviction of his published, mainly to make great effort to the modern development of
China, and also build the model for today’s publishers according to writer’s paragraph.
Key Word:Zhao Jiabi, Publishing Ideas, Editing Ideas, Innovation,
Cultural Transmission